
Virgin Music Group Acquires Downtown Music Holdings in $775 Million Deal
Universal Music Group’s Virgin Music Group has successfully completed the acquisition of Downtown Music Holdings for a substantial $775 million. This transformative deal cements Virgin Music’s position as a leader in independent music services, offering unparalleled resources to independent artists and entrepreneurs worldwide.
Key Details of the Acquisition
Established in 2007, Downtown Music Holdings has been a trailblazer in the global music services sector, supporting over 5,000 business clients and serving more than four million creators across 145 countries. Its portfolio includes:
- Artist & Label Services
- Music Distribution (powered by platforms like FUGA and CD Baby)
- Royalties & Financial Services
- Music Publishing (via Songtrust)
With this acquisition, Virgin Music Group integrates Downtown’s state-of-the-art services and technology into its operations, enhancing its ability to serve the independent music community on a global scale.
Empowering Independent Music Creators
JT Myers, Co-CEO of Virgin Music Group, described the acquisition as a milestone for the industry. “This marks the beginning of a new era for independent music. By bringing together Virgin Music and Downtown, we’re creating an innovative infrastructure to empower independent artists and entrepreneurs like never before,” said Myers.
Justin Kalifowitz, Founder of Downtown Music Holdings, shared his enthusiasm: “Joining forces with Virgin Music allows us to expand our mission of supporting creators and music businesses. Together, we’re setting a new standard for independent music services.”
What the Acquisition Means
The merger delivers a comprehensive suite of services to independent artists and labels, including:
- Digital and Physical Distribution
- Marketing and Promotion for Releases
- Neighboring Rights Administration
- Synchronization Licensing
- Rights and Financial Management Tools
This deal solidifies Virgin Music’s commitment to empowering independent creators, providing them with cutting-edge tools and unparalleled global reach while maintaining their creative freedom.
A Strategic Move in a Growing Market
The independent music sector has experienced explosive growth, fueled by streaming platforms like Spotify and Apple Music. This acquisition positions Virgin Music as a leader in this expanding market, offering independent creators the resources to thrive on a global stage.
A Shared Vision for the Future
Virgin Music and Downtown Music Holdings now operate as a unified entity, focused on supporting the independent music ecosystem. For more information about their services and opportunities, visit Virgin Music Group or Downtown Music Holdings.

